With citizen income and digital language, Meloni is conquering the scene

From editorial board
Aug 17, 2023 6:40 p.m

by Domenico Giordano

Of all the discussions that have developed online since July 28 last year – since the INPS sent the SMS announcing the end of the RdC to over 170,000 recipients – digital content has generated the largest share Involvement in the issue of citizenship income it is not by Giuseppe Conte, but by Giorgia Meloni.

Meloni beats everyone and reaches millions of views on TikTok

Contrary to what one might suspect and think, it wasn’t the leader of the 5 Star Movement who got the most attention, but the Video posted by Prime Minister on TikTok account a week ago. Six minutes in which Meloni explains the reasons for the choice and how the “The government has no intention of backing down: our big goal is to move from basic income to earned income, which is what you get from work“.

The video has barely played so far 6 million views, 137,000 likes and over 18,000 commentsdespite what Conte raked in, who had to settle for ninth place in this ranking with a total haul of 142,409 interactions collected thanks to the Facebook post.

A distance that confirms this Prime Minister’s Communications Line and almost a year after the election victory, the opposition’s difficulties in keeping up and regaining the center of public debate.

*The data refer to the time window from July 28th to August 17th. Engagement captures the sum of all interactions that received the keyword “income from citizenship” if the author used it in any of their posts.

Citizenship income, the mood is negative (with one caveat)

But overall, in those three weeks, digital talk generated just over 47,000 mentions about one of the most talked about and controversial social support measures in recent years, which in turn triggered an avalanche of up to 10.5 million ultimate interactions with a Sentiment on this topic, which has a negative value for 73.56%.

Now it is also useful to specify that the percentage of negative sentiment compared to the content with a “positive” attitude is high only because in a unicum it includes both the content of those who expressed a resistance to government action and both who demonstrated instead aversion to measure.